TVA PUBLICATIONS REMAINS A LEADER IN CANADA’S MAGAZINE MARKET
#1 publisher in Québec and a pace-setter in Canada
MONTREAL, May 4, 2017 – With a total of 10.2 million readers across all platforms, TVA Publications maintained its status as an influencer in Canada’s magazine market. Its French-language titles are read by nearly 3.4 million readers and its English-language titles by almost 7.5 million.
"The latest Vividata survey numbers clearly show that magazines are part of the daily lives of Quebecers and Canadians," commented Lyne Robitaille, Senior Vice President, Newspapers, Books & Magazines, Quebecor Media Group. "It is also noteworthy that our titles grew their print readership during the past year. The engagement of readers across the land with our brands demonstrates that magazines retain a prominent position among news and entertainment sources and motivates us to excel and continue meeting readers and advertisers’ expectations."
The voice of fashion in Canada for more than 2.5 million cross-platform readers
In Quebec, ELLE Québec and Clin d’œil both grew their print readership, reaching more than a million avid readers per month. Clin d’œil held its position as the number 1 fashion magazine with 680,000 readers and ELLE Québec also increased its following significantly.
Meanwhile, ELLE Canada remained the country’s most popular fashion magazine with more than 1.7 million readers per month on all platforms.
Lifestyle magazines inspire more than 6.4 million readers
Coup de pouce, the most popular French-language print magazine among women, continued to grow, reaching 1.5 million readers across all platforms.
Canadian Living, Canada’s authority on the art of living, remained the country’s most popular magazine among women aged 18 and over. It increased its print readership and now reaches 4.1 million readers across all platforms, including nearly 3 million women.
Le Bel âge, the magazine for people aged over 50, increased its print readership substantially and now has some 944,000 readers, counting all platforms. Good Times, which is published in print only, also grew its print readership considerably to 621,000.
Les idées de ma Maison and Style at Home: The decorating standard-setters
TVA Publications boasts Canada’s most popular destinations for home decorators with nearly 2.8 million cross-platform readers. In Quebec, Les idées de ma Maison is the category leader with 847,000 readers, while Style at Home remains Canada’s most-read decorating magazine among women with nearly 2 million readers per month.
Spotlight on the stars in Quebec
Celebrity news remains one of Quebecers’ favourite topics. Entertainment-focused titles, including 7 Jours, Écho Vedettes, La Semaine and TV Hebdo, drew nearly 1.4 million readers. 7 Jours alone attracted 667,000 readers, remaining the top publication in the category.
The source for true hockey fans in Canada: The Hockey News
The Hockey News held its enviable status as a reference point for sports in Canada with more than 1.4 million readers, including more than 1.1 million men.
Vividata Q4 2016, Total Canada 12+, growth versus Q4 2015