Press Release


Le jeudi 22 septembre 2016
Quebecor Content

Stirring new prime time show from armoza


Armoza Formats has today announced its new prime time cooking competition, Born To Be A Chef, to be launched internationally this MIPCOM. The dramatic format revolving around talented young chefs is set to air from the beginning of October on Canada’s TVA, and prior to the first broadcast has now been commissioned for a second season.

Over the last few years, the leading independent Israeli developer and distributor has been collaborating with Quebecor Content and TVA, on several joint projects as part of a strategic partnership, which has most recently led to the license of finished series scripted comedy Karl & Max by global French-speaking network TV5MONDE, as well as to the sale of Mensonges in France and Germany and Vol 920 in Italy and Australia.

Produced by Productions Déferlantes, Born To Be A Chef (10x60’) is the emotion-filled prime time cooking competition for the whole family. Two acclaimed chefs will each lead a team of ten young apprentices, pushing their budding talents to the limit, while both kids and mentors compete to prove themselves! The chefs will challenge the trainees with culinary assignments, keeping on only the creators of the greatest dishes. Each week, the lowest scoring apprentices will have a chance to redeem themselves in the play-off challenge, while two will be eliminated from the competition. Between the pressure, tears and laughter, which apprentice will win the fight for his mentor and become the best young chef?

André Provencher, Vice-President Creation and International Development of Quebecor Content, Born To Be A Chef’ emerged from the Quebecor Content creation team to reflect, purely and simply, the TVA network’s DNA profile. We are very proud to share it now with broadcasters and producers around the world through our strategic partnership with Armoza Formats.”

Avi Armoza, CEO of Armoza Formats, “We’re thrilled to be launching ‘Born To Be a Chef’ and to be bringing this competition to the international market. This is a cooking competition that takes emotions to the extreme – not only are all in it to win, with both the apprentices and mentors competing to prove themselves – but the element of kids competing heightens the successes and failures and the emotional experience for the viewers.”

About Armoza Formats

Established in 2005, Armoza Formats has become a key player in the international content market, rapidly growing to be one of the top independent distributors and creators of global content. Taking the best of Israeli and international creative talent, Armoza Formats spearheads the emergence of compelling content in today's dynamic market. Our mission is to meet the challenges of the fast-changing media industry with creative broadcast solutions.

With over 90 formats in our catalogue and productions currently in over 35 countries globally, Armoza Formats has a proven track record of success across all genres – from spectacular prime time entertainment show I Can Do That!, now licensed in over 20 countries, to hit game show Still Standing, which has now aired more than 4,000 episodes globally, and from docu-reality format Connected to reality game-show Upgrade, both on air in over 10 territories. Our partners comprise of broadcasters and production companies across the globe, including with NBC USA, BBC UK, TVA Canada, TF1 France, Channel 4 UK, RTL Germany, HBO, TV2 Norway, RAI Italy, Globo Brazil, Azteca Mexico and ZEE TV India.

About Quebecor Content

Quebecor Content, a wholly owned business unit of Quebecor Media, creates, develops, acquires, distributes and exports distinctive, high-quality audio-visual content, providing consumers with a multi-platform experience via the services of Videotron and TVA Group, and promoting Quebec artists at home and abroad.


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