The Stanley Cup Playoffs on TVA Sports:
The Most-Watched Finals Since 2008
Montreal, June 13, 2017 – TVA Sports has set a new record by garnering the highest Stanley Cup Finals ratings since 2008. Up to 1,222,000 viewers witnessed the Pittsburgh Penguins’ second consecutive Stanley Cup victory Sunday night on TVA Sports, which reached an average of over 962,000 fans (36.6% market share1). These ratings established TVA Sports as the most-watched TV station in Quebec on Sunday evening.
The #1 Sports Station
Since January, TVA Sports has achieved undeniable ratings success. With a market share of 3.4%,2 TVA Sports is by far the most watched sports channel in Quebec this spring. Throughout the playoffs, TVA Sports reached a market share of 6.5% – four times higher than the competing sports channel3. Hockey fans have turned to us to follow their favourite players throughout the season. From the very start of the playoffs, TVA Sports drew up to 2 million viewers for Montreal Canadiens games.
“This ratings success demonstrates how TVA Sports has become an indispensable player in Quebec’s sports landscape,” comments Serge Fortin, Vice President, TVA Sports. “In addition to following the Montreal Canadiens, fans were treated to amazing performances from the likes of Crosby, McDavid, Subban, Karlsson and the rest of the world’s top players. We’re extremely proud of the results generated by our station and our entire team, which did a great job of sharing their passion for our national sport.”
Next up: TVA Sports invites hockey fans to catch the NHL expansion draft June 21 at 8 p.m., as well as the NHL Awards ceremony. This will be followed by the full NHL draft June 23 at 6 p.m., and the opening of the free-agent market July 1 at 11:30 a.m.
1. Preliminary data
2. Numeris, French QC, January 1 - June 11, 2017; preliminary data: May 29 to June 11, Mon-Sun, 2am-2am, T2+.
3. Numeris, French QC, April 12 - June 11, 2017; preliminary data: May 29 to June 11, Mon-Sun, 2am-2am, T2+.