Press release – For immediate release
Twitter Canada and TVA Group partner to offer
viewers an enhanced television experience
Users will have access to exclusive content of the grand finale of La Voix
and the red carpet at the 30th Gala Artis via Twitter
MONTREAL, April 9, 2015 – TVA Group is pleased to announce that it will be the first Quebec media group to partner with Twitter Canada. To celebrate this association, TVA Group will integrate two Twitter tools — Periscope and the Twitter Mirror — into two TVA Network programming events: the grand finale of La Voix, on Sunday, April 12 at 7:30 p.m., and the red carpet at the 30th Gala Artis, on Sunday, April 26 at 7:00 p.m.
The Periscope app, recently launched in Canada, allows users to share and experience live video from their mobile, anywhere in the world The Twitter Mirror lets the public generate animated GIF images through its interactive screen and has proven popular on the red carpet and behind the scenes at some of the biggest events. Already used at major events, such as the Grey Cup, the Juno Awards and the Much Music Video Awards, the Twitter Mirror will give viewers access to unique, real-time moments for the first time in Quebec.
“Quebecers have embraced social media to complement their personal experiences online. As the social soundtrack to live television, Twitter allows users to engage in real-time conversations that extend far beyond their living rooms. The platform has found a spot in the homes of Quebecers as a second screen of choice for live television programs and we are excited to be working closely with TVA Group for the season finale of La Voix and the 30th anniversary of Gala Artis. TVA Group is a perfect example of how an organization can effectively use Twitter to enrich the television viewing experience. The partnership was a natural fit for us,” explains Lindsay Lynch, Head of TV, Entertainment, and Music for Twitter Canada.
“Since the beginning, TVA Group wanted to offer Quebecers a more intimate experience. In this respect, Twitter is a powerful tool. We are excited about this partnership which will allow us to further enhance the viewer experience,” says Suzane Landry, Senior Director of Programming at TVA Group. “We are very proud to be the first media group selected by Twitter Canada as a partner in Quebec. We see this as recognition of our leadership in the digital space and of our efforts to be a forereunner in the media landscape, bridging the gap between networks and social media platforms.”
Periscope and La Voix
The partnership between Twitter Canada and TVA Group will give fans a unique and exclusive experience for the grand finale of La Voix on Sunday. Users will have the chance to watch the first live interview with Valerie Chevalier and the competition’s big winner via Periscope as well as a behind the scenes look of the show.
Details on how to use Periscope will be shared via La Voix’s social networks and website. The La Voix team will also use the Twitter Mirror to give viewers a glimpse at the last-minute preparations before the grand finale. The hour before the show, viewers can experience and tweet animated GIFs of the candidates’ outfits and excitement via the La Voix Twitter feed.
The Twitter Miroir and the 30th Gala Artis
A must for the artists and personalities that walk the popular red carpet event, the Twitter Mirror will be the virtual guest book of the 30th Gala Artis. Twitter followers can scroll through autographed selfies of the best Quebec artists throughout the evening via the Gala’s Twitter feed, giving users VIP access to the stars!Twitter Mirror will also capture live animated GIFs of the stars at the Gala Artis after party.
Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to create, distribute and discover content, we have democratized content creation and distribution, enabling any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, via Twitter mobile applications for a variety of devices, and by text message. Available in more than 35 languages, Twitter has more than 288 million monthly active users. For more information, visit discover.twitter.com or follow @TwitterCanada
About TVA Group
TVA Group Inc., a subsidiary of Quebecor Media Inc., is an integrated communications company involved in the broadcasting, production and distribution of audiovisual products, and magazine publishing. TVA Group is the largest producer and distributor of French-language entertainment, information and public affairs programming, and one of the largest private production companies. Its class B shares are listed on the Toronto Stock Exchange under the symbol TVA.B.
For more information:
About Twitter and La Voix
Official Twitter account of La Voix: @LaVoixTVA
About Twitter and the Gala Artis
Official Twitter account of the Gala Artis: @GalaARTIS
Véronique Mercier Vice-President, Communications
Media Group and TVA Group Inc
Senior Account Manager – Twitter Canada
North Strategic Montreal